Last year marked the inception of Merry People's partnership with the Mother’s Day Classic (MDC), culminating in the donation of 200 pairs of Dusty Pink boots to volunteers and, thanks to the support of their community, a remarkable $50,000 contribution from sales of its Dusty Pink Bobbi Boot.
As the countdown to Mother’s Day begins this year, Merry People is again stepping into action alongside the Mother’s Day Classic Foundation and will be launching a colourful, limited edition collaboration boot.
Introducing the Merry People x Mother’s Day Classic Bobbi Boot in a Coral Pink and Rust colourway, featuring the iconic MDC yellow Daisy on the back. This boot symbolises resilience and solidarity in the face of adversity.
Zara Lawless, CEO of Mother’s Day Classic, articulated the synergy between the two brands, remarking; "Merry People and the Mother’s Day Classic are a perfect match, united by shared values and a commitment to making a tangible difference for those diagnosed with breast and ovarian cancer. We were deeply moved by Merry People's generosity last year, and we are thrilled to see their continued support and expanded initiatives for 2024.
Merry People Founder and CEO Danielle Pearce (left), with Mother's Day Classic CEO, Zara Lawless.
"Together, we can accelerate progress of life-saving research and ensure that one day every woman facing breast or ovarian cancer will be given the assurance she can survive."
Reflecting on last year's success, Zara expressed optimism for the fundraising efforts in 2024, stating, "While last year's achievement of $50,000 was truly remarkable, I am confident that with the continued generosity of the Merry People community, we can surpass that milestone this year."
Building upon the heartwarming success from last year, Merry People has become an Official Silver Sponsor and is looking to grow its support on the 2024 Mother’s Day Classic this year.
"So many families are impacted by breast or ovarian cancer - including members of my own team," said Danielle Pearce, Founder & CEO of Merry People.
"Merry People’s connection to colour, women and the outdoors makes Mother’s Day Classic the perfect partnership for us! We love that we can help contribute towards a cause that impacts so many in our community."
The collaboration boots will be available to purchase for $159.95 AUD via merrypeople.com from Thursday 18th April until Sunday 12th May or sold out (which is likely to happen earlier).
20% of all sales of this collaboration boot will be donated to the Mother’s Day Classic Foundation to help fund life saving breast and
ovarian cancer research.
Download the full Media Release here.
For all press enquiries, interview requests and samples please contact:
Sunny Salt, AMPR
sunny@ampr.com.au
0413 966 358
